Rubicon a surveyor for the hotel industrial sector has reportedly announced that occupancy rate at Berlin hotels have reduced by around 3.6%. The result has shown a stark difference between the occupancy rate the previous year and the current year. The survey has unveiled a bitter truth for the hoteliers, where demand has fallen abruptly this year. On the whole this seems to have surprised all those who are operating the hotel business. The news seems not so overwhelming for the travel and tourism industry as well. The demands for the accommodation have severely taken a downward turn.
As per reports this could be a result of the recession because lesser numbers are opting for vacations. This year has surprised everyone with a decreasing tend in the demand graph. Some however feel that it could also be an effect of tourism world where people are not so keen on spending huge amounts staying overnight at expensive Berlin hotels.
At the ITB conference Rubicon Europe would be sending representatives where they would have a chance to talk about this issue. They are also likely to surface issues like how the hospitality sector could gain by improving the pricing structures for the travelers, and accommodators. Today majority of the crowd is drawn towards serviced apartments because of the cheaper facilities offered. The Rubicon is likely to speak on how some of the forthcoming events like the Royal wedding of UK, the 2012 Olympics are likely to maximize profit earning for the hotel industry.
